Amazon takes action against 50,000 Chinese sellers. The majority of them have been suspended for posting fictitious reviews or sending out gift cards in exchange for positive feedback.
Amazon, the world’s largest online retailer, has suspended 50,000 Chinese sellers for allegedly posting a large number of false product reviews. Aukey, an electronics retailer, and Tomtop, a wholesaler, are among them.
The decision by the US-based e-commerce giant Amazon to block Chinese sellers may hasten the pace at which Chinese companies develop more direct selling channels and build their own platforms, according to online vendors.
According to the Security Times, the Shenzhen Municipal Bureau of Commerce held a closed-door conference on Friday with about ten leading cross-border e-commerce enterprises in response to Amazon’s decision to shut down Chinese sellers, to discuss and navigate the impact it had on local cross-border e-commerce.
According to Wang Xin, president of the Shenzhen Cross-Border E-Commerce Association, Amazon’s blocking of Chinese sellers is unjust.
“It not only blocked accounts in violation of its rules, but also other related accounts, which could paralyze upstream supply chain and kill the enterprises,” Wang said. “Is it a penalty decision based on the rules of the platform, or is it a strategic decision? In fact, we see that Amazon itself is also selling products similar to the products of the closed accounts,” she said.