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Serial 1: Harley-Davidson’s first electric bike to go on sale later this year

Harley-Davidson serial 1 electric bike
Image: Video Screenshot

Last year, Harley-Davidson unveiled Serial 1, its first-ever electric bike inspired by the brand’s very first motorcycle from 1903, and now the company has announced that only 650 units will be produced, with half of them available for purchase in the United States.

Customers who are interested can pre-order one on the company’s website, and deliveries are expected to begin in the fourth quarter of this year, according to The Verge.

“The formation of Serial 1 allows Harley-Davidson to play a key role in this mobility revolution while allowing Serial 1 to focus exclusively on the e-bicycle customer and deliver an unmatched riding experience rooted in freedom and adventure,” Aaron Frank, Brand Director for Serial 1 Cycle Company, said in a statement.

The bicycle will be designed with white tyres, a leather saddle, hand grips, and a sleek black frame. The cost of the electric bicycle has yet to be determined.

According to the company, the global eBicycle market was valued at more than $15 billion in 2019 and is expected to grow at a rate of more than 6% per year between 2020 and 2025.

Furthermore, BMW produces electric bikes and motorcycles, Audi produces electric mountain bikes, Mercedes-Benz has unveiled an electric scooter, Ford has acquired e-scooter startup Spin, and Jeep has recently unveiled a high-powered electric mountain bike.

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Jike Eric

Jike Eric has completed his degree program in Chemical Engineering. Jike covers Business and Tech news on Insider Paper.

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