Business

Is AI Going to Radically Transform the SEO Industry?

Credit: Blue Planet Studio

If you have ever searched for a particular product or want to learn some information about something, the first pages in the search results are considered healthy SEO.

SEO (Search Engine Optimization) is an essential process of improving the quantity and quality of website traffic. Check this website to learn more about the best approach to SEO.

Meanwhile, AI (Artificial Intelligence) is an emerging field. But can this technological advancement impact the SEO industry? Will AI affect SEO positively or negatively?

This article will provide information about the emerging use of AI and its effects on the SEO Industry.

AI and Its Positive Effects on the SEO Industry

There’s no need to wait for the future since AI is already affecting the SEO industry today. First, let’s look at how AI is influencing the industry positively.

For instance, several writers have experienced writer’s block. One of the best things about AI is that it doesn’t take long to generate ideas.

AI can generate new ideas for your SEO content project in an instant. So if you think no new ideas are coming out from your mind, AI will be the one to generate new ones for you.

Creating quality SEO content takes time because you have to research to ensure you get reliable sources and accurate information. Remember that research is an essential part of writing an SEO article.

Thanks to artificial intelligence, this part of the process of writing SEO content won’t take much of the writers’ time anymore. Also, they don’t have to visit libraries or exhaust themselves to gather data to develop a well-researched output.

AI has provided everyone with tools such as Statista and Google Scholar that can help one obtain the data they need.

For instance, Statisa compiles data from more than 150 nations in 170 fields. On the other hand, Google Scholar is a source of free scholarly information in full text, metadata form, or other publishing disciplines.

AI can assist with generating new ideas and help writers in the process of writing SEO content. With developed AI algorithms, one can also determine if their SEO content is of great quality or not.

SERP ranking tends to be competitive, and these new algorithms can put a good writer’s work high in the rankings.

Businesses and blog owners need good writers to have their pages relevant, and advanced AI can help them filter these writers.

Before SERP ranks one’s work, there are AI developments that individuals can use to see their website’s health, rankings, and traffic growth. Google Analytics is an example of a tool where someone can analyze the status of their website.

There are also emerging AI platforms in SEO writing that can serve as a prognosis and predict the growth of one’s work. It can also provide warning signs on the ranking growth of your content and come up with a possible solution and corrective measures.

These developments include Ranking Analyzer and SEO Vendor’s “Eye in the Sky.”

On a marketing aspect, AI devises productivity for digital marketers. Communication over computer networks is all over the place nowadays, and it causes strain in analyzing search trends that might turn into sales.

Artificial intelligence can fix this difficulty since AI presents massive opportunities for digital marketers to obtain an advantage in the competition. Examples of software that digital markets can use are HubSpot, Linda, and Zoho.

AI and Its Negative Effects on the SEO Industry

You don’t have to worry about the adverse effects of AI on SEO writing. That is, if you don’t rely too much on AI tools and regularly create
unique SEO content.

Here are some of the negative impacts of AI on SEO content writing:

The help of AI creates an efficient and time-saving way of writing SEO content. However, writers today take this chance to generate text using AI simply. They may come up with content and finish their job. Still, their output is mediocre compared to a unique output from a human writer.

A website compared a GPT-2 text generator and a human-written work. The outcome shows that the piece from the AI at some point doesn’t make sense at all. It is also harder to read.

If you’re wondering how this would negatively affect a writer if they rely on AI too much, Google ranks unique and deserving to be read-only. So it’s difficult for your SEO page to be relevant if you rely on AI too much.

Same with most of the industry, AI might replace SEO writers shortly. But again, this is a problem for writers who lack uniqueness in their work.

After all, if a writer only uses text-generator content, then companies would gladly offer the job to AIs. They can pay at a much lower labor cost or even for free.

About the author

Saman Iqbal

Saman is a law student. She enjoys writing about tech, politics and the world in general. She's an avid reader and writes fictional prose in her free time.







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