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Past Her Sell-by Date: Lettuce Outlasts Liz Truss As UK PM

Past Her Sell-by Date: Lettuce Outlasts Liz Truss As UK PM
Key takeaways by Insider Paper
  • Liz Truss resigned after seven days in office, shorter than the lettuce's counted shelf life.
  • The Daily Star livestreamed a wigged, googly-eyed lettuce to test whether she would last the 10-day shelf life.
  • The livestreamed lettuce sipped bubbly under disco lights and officially outlasted her premiership.
  • The stunt was sparked by The Economist's line that her effective time in power was roughly a lettuce's shelf life.
  • MPs and journalists piled on with puns and tweets, mocking the PM and celebrating the lettuce's victory.

Outgoing UK Prime Minister Liz Truss on Thursday saw her political career wilt quicker than a lettuce, thanks to a tabloid stunt and a crisis-filled six weeks in office.

The Daily Star last Friday launched a video livestream simply featuring a round head of lettuce, dressed up with a wig and googly eyes.

The aim: to test whether Truss would still be prime minister “within the 10-day shelf-life of a lettuce”.

She resigned after seven days.

The stunt was inspired by The Economist magazine, which wrote last week that Truss’s effective period in power before unveiling disastrous new economic policies had been just seven days — or “roughly the shelf-life of a lettuce”.

The Daily Star decided to count down to Truss’s political sell-by date — and its slightly brown-streaked lettuce outlived her premiership Thursday.

Minutes after her Downing Street speech, the tabloid tweeted triumphantly: “The lettuce has officially outlasted Liz Truss and won. All hail the lettuce.”

The livestream showed the lettuce savouring the moment with a glass of bubbly, music and disco lighting.

The lettuce “has so far refused to comment on its political future”, the tabloid said.

Playing on the idea of Truss being politically “limp” and “wet”, the stunt involving a quintessentially English salad vegetable was a perfect excuse for the tabloid to dish up veggie-related puns.

“How long can wet lettuce Liz romaine?” was one of its headlines, along with: “Lettuce Liz on Leaf Support”.

On Thursday morning, as Truss’s premiership appeared to be for the chop, Labour MP Chris Bryant told Sky News that “the lettuce might as well be running the country“.

His colleague David Lammy tweeted: “Looks like the PM vs the Lettuce is going to the wire.”

British journalist Jane Merrick added in a tweet: “When a lettuce outlasts a Prime Minister, we have truly reached the endive days.”

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AFP

Agence France-Presse (AFP) is a French international news agency headquartered in Paris, France. Founded in 1835 as Havas, it is the world's oldest news agency.







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