- Trump's rebranding of artificial intelligence as "Super Intelligence" led to a surge in requests for .si domains.
- .si is Slovenia's country code top-level domain, available to both locals and foreigners.
- Register.si reported an average of 3,700 new domains per day since the speech, versus about 3,500 for all of August.
- The registry urges trademark holders and companies to register .si domains promptly to protect names and slogans.
US President Donald Trump’s push to rebrand artificial intelligence (AI) as “super intelligence” (SI) has sparked a flurry of requests for internet domains ending in “.si”, to Slovenia’s surprise.
“The word artificial intelligence makes it sound fake,” Trump told the UN General Assembly last week, saying that SI “sounded much better”.
He added the United States would start using “the much more accurate term ‘Super Intelligence — SI” for its official documents
It so happens that .si is the top-level suffix for Slovenia’s internet domain names registry, which both locals and foreigners can request.
“Since the speech, there has been a strong but stable increase of requests for the use of the ‘.si’ domain,” said Klara Herman, spokeswoman for Register.si, which manages Slovenia’s domain names.
The agency has registered an average of 3,700 new domains per day since Trump’s speech — compared with around 3,500 for the whole month of August — pushing the total to more than 220,000 as of Tuesday.
In a statement on its website, the agency “strongly recommends to holders of trademarks, slogans, company names and others who do not yet own a .si domain that they register one as soon as possible”.
