A proxy, or proxy IP address, functions as a go-between for your device and the internet. The proxy has its own IP address, which effectively creates a barrier between your IP address and the websites you visit. IP proxies are great for individual use but they are also a beneficial tool for businesses to expend business growth and potential.
A proxy server may not be your only security measure, but it goes a long way toward reducing security risks and closing loopholes that allow hackers to easily infiltrate your company firewall.
Why do we need proxies servers?
Proxy servers have a number of uses. We can use them to get around online restrictions. Proxies allow you to access a website that you would otherwise be unable to access due to a blockage. They also allow you to gain access to websites that restrict the number of connections. Some file-sharing platforms even limit the number of downloads that can be made from a single IP address. One of the main uses of residential IP proxies is to browse various websites anonymously without fear of having your IP address revealed.
IP proxies can be used in conjunction with other technologies, such as cloud computing. You can boost your online network and scale up your business without having security concerns by providing secure access to resources while protecting the server from malware and other threats.
8 Ways your business can utilise IP proxies
While proxies are useful for personal online browsing, they are perhaps much more useful for corporations as a whole. Here are a few examples of how you can utilise a proxy to improve your company’s operations:
1. Preventing data breaches
Proxies are an excellent way to protect data and prevent catastrophic data breaches for a company that has a large amount of sensitive or private information stored on its servers. For example, Yahoo disclosed a major data breach in 2016 that compromised the data of 500 million accounts. Yahoo stated that this data included names, email addresses, telephone numbers, dates of births, and passwords. For a business, this type of breach can really hurt client relations. Proxy servers have a plethora of security strategies that are especially beneficial to businesses such as banks, insurance companies, and market research firms.
2. Facilitating remote work
Remote work has been on the rise since the impact of COVID-19. Businesses with entirely remote teams or a large number of remote employees in various parts of the world should consider using proxies because they can be hugely helpful. Employees in one country may be required to perform tasks on websites that are not available in their home country. They can gain access and complete the task by using a residential IP address linked to a different location.
3. Faster speed and saving bandwidth
Proxies can track the websites that respond to your online requests. They also aid in the offline storage of frequently visited web pages. When the same request comes from a different device connected to the internal network, you can use the catalogued information.
4. Web scraping
Web scraping employs bots to extract content and data and store it in a database. It is useful for competitor and market research, as well as SEO monitoring. It enables businesses to obtain information that will help them advance in their industry. You can also check out Klean Leads for more information.
5. Market intelligence
To outperform competitors and flourish in the market, a company must have the proper strategy. Having the correct tools might assist you in gathering data relevant to your area. Residential proxies are important for digital marketing and can aid your business in flourishing in the area.
6. Social media management
Many businesses are capitalising on the growing influence of social media channels. Most businesses have already adopted various social media accounts. The difficulty is in gaining access to them. Businesses risk being blocked by their internet service provider.
Another issue is that accounts may be deleted. Messages from several accounts may also be routed to spam folders. All of this can be avoided with the use of residential proxies.
7. Software testing and performance monitoring
Proxies aid in the development of new functionalities for mobile applications and websites. They also allow developers to see how their product performs in various places. Companies can also test the performance of their software in high-load scenarios. This is made possible by the usage of a large number of residential IP addresses.
8. Secure your IP address
This might be the most obvious use of a proxy server, but it’s for good reason. It’s true that your ISP (Internet Service Provider) can view your browsing history, although your ISP may not be your biggest concern. The ability to mask your IP address makes it impossible for the server that leads your target website to determine your true address.
The key take-away
Businesses frequently feel that not investing in proxy servers saves them money. However, investing in proxy servers has various advantages for businesses and you can get access to reliable residential IP proxies for free.
IP proxies provide excellent services for protecting your information in the online world, which is something all companies should be concerned about. When it comes to safeguarding your data, it’s best not to take any risks and set yourself up for success and business growth.
