How Businesses Are Using ChatGPT to Grow

The AI chatbot engaged in illicit financial trading and also provided false information about its actions.
Source: Unsplash

ChatGPT’s popularity has exploded over the past year, becoming one of the most-used AI-powered tools on the internet today for everything from generating content, making suggestions, and even researching different kinds of topics. There are so many use cases for ChatGPT that it can become easily overwhelming, especially if you’re fairly new to AI-based tools and the possibilities that it can offer.

For many people, ChatGPT was probably their first exposure to a truly powerful AI-based tool that can respond to their prompts. In fact, it’s created quite a stir in many different circles. In the academic world, the use of ChatGPT has been divisive. Some people believe that it’s going to create massive problems for our future workforce, while others think that ChatGPT can be an excellent learning tool. No matter which side of the fence you’re on, there’s no doubt that using AI-based tools can come with a number of pros and cons.

But what about running a business? These days, many smart individuals and business owners have discovered ways to incorporate ChatGPT and other AI-powered tools into their workflow. So let’s take a look at some of these methods and try to learn from them so that you too can apply them to your workflow.

AI-Powered Content Creation

AI-powered tools like ChatGPT can be a great help when it comes to content creation. This is because it scans a lot of existing content, and it (somewhat) understands how to create excellent content for search engine optimization. It’s not perfect though, and you shouldn’t just blindly copy and paste whatever ChatGPT has given you. Instead, you should use it as a tool to help you get started with certain kinds of content creation, such as outlining a blog post or grabbing ideas from existing content and service pages.

There are also some AI-powered graphic design tools that allow you to create custom images and logos with various prompts. While these are great for prototyping purposes and to get placeholders created, something as personal as a logo should be designed with intent in mind instead of given to an AI tool to generate.

Here’s some advice on how to use AI tools for content creation:

  • Don’t just copy and paste what an AI gives you! Always read through it and examine things first. Try to edit things a little to suit your style as well.
  • It’s always a good idea to double-check AI-generated content with other tools such as search engine optimization platforms and even grammar checkers.
  • Follow basic SEO rules, such as adding more titles and subheadings, pictures, and links to your content as well.

AI-Powered Research

Of course, not everyone likes the idea of using AI-generated content on their website, blog posts, or their emails. A lot of people still value a human touch when creating content, but there’s nothing wrong with using AI to assist.

Many content creation specialists use ChatGPT to research data on various topics. They then collect all of that data and turn it into a report, article, or even a blog post. This is a great way to use AI for content creation, but there’s more of a personalized touch when compared to just typing in a prompt and creating something from scratch using AI.

However, it’s worth mentioning that AI isn’t perfect when it comes to research. Their sources aren’t always accurate or updated, and the AI doesn’t really know how to verify that some information is correct. As such, if you’re going to use ChatGPT for research purposes, then you’ll need to add the extra step of verifying the information yourself.

AI-Powered Learning

AI is a great addition to any learning-focused tasks. For instance, you can feed an AI some text and it can test you with a question generator. While tools like ChatGPT can do this for you, we’d highly recommend using a separate AI-based tool to do this for you. As with many things, ChatGPT can be a great foundation for a lot of these tasks, but you often have to move to more specialized tools to get better results. When it comes to AI-powered learning, you’ll want something that is designed for that purpose.

While not as prominent as tools like ChatGPT, there are lots of ways to use more common AI-powered tools to track your progress. These can help determine what level you are at with a certain skill or educational course, and then offer assistance on how to further your level of expertise or skill. These are known as adaptive learning systems and are fantastic for ensuring that you’ve got a consistent level of challenge.

AI-Powered Marketing

AI marketing might sound extremely useful and modern, but it’s actually something we’ve been doing a lot already with customer relationship management tools. While these typically read the data that you’ve recorded and make suggestions based on what they’ve scanned, AI-powered tools usually offer a few more benefits and features.

For instance, AI-powered marketing tools can quickly analyze large sets of data and create detailed reports to help you break it down. They can then use this data and predictive analytics to help forecast future trends. AI can also be used to help marketers target different kinds of audiences. Lastly, AI email marketing has always been something that businesses use, albeit with much fewer features before the advent of AI-powered tools. Whether it’s optimizing email messages to sending them out automatically, AI tools can be a powerful asset to grow your business.

AI-Powered Support

Lastly, AI can be used to create smart chatbots that will help you provide support to your customers. This is already being used, and the technology has been improving for the past couple of years.

In the past, AI-powered support and chatbots could only respond with a few set answers. But these days, AI chatbots have become incredibly advanced, and they only get better as they’re fed more information and data that they can learn from, creating some of the smartest and most helpful chatbots available today.


About the author

Saman Iqbal

Saman is a law student. She enjoys writing about tech, politics and the world in general. She's an avid reader and writes fictional prose in her free time.

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