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Tax-filing websites sending users’ financial info to Facebook – report

Tax-filing websites sending users’ financial data to FB: Report
Source: Pixabay

In the United States, major tax-filing websites such as H&R Block, TaxAct, and TaxSlayer are reportedly sending sensitive financial information to Facebook.

According to The Verge, the information received by Facebook could be used to improve its advertising algorithms regardless of whether the person using the tax filing service has an account on Facebook or other platforms operated by Meta.

Users of the well-known service TaxAct, for example, are required to provide personal information, such as income and investment information, in order for their returns to be calculated.

A pixel on TaxAct’s website transmits some of that data to Facebook, including users’ filing status, AGI, and refund amount.

H&R Block, a tax preparation website, also employs Meta Pixel, which is embedded on its website. It gathers information on how users use health savings accounts, as well as the grants and costs associated with dependents’ college tuition.

TaxSlayer is another popular filing service that sends personal information to Facebook as part of its “advanced matching” system. It collects information from website visitors in order to link them to Facebook accounts.

“We take the privacy of our customers’ data very seriously,” Nicole Coburn, a spokesperson for TaxAct, was quoted as saying in the report.

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Jike Eric

Jike Eric has completed his degree program in Chemical Engineering. Jike covers Business and Tech news on Insider Paper.




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