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Mark Zuckerberg’s Twitter replica, ‘Threads,’ witnesses a significant 70% drop in daily active users

Here's how you can hide Threads badge on your Instagram profile

According to The Wall Street Journal, Meta CEO Mark Zuckerberg‘s rival to Twitter, called Threads, has experienced a sharp decline in popularity for the second consecutive week. Market intelligence company Sensor Tower estimates that the “Twitter Killer” now has only 13 million daily active users, marking a significant 70% drop from its peak on July 7. In contrast, Elon Musk’s Twitter continues to maintain approximately 200 million active daily users, spending an average of 30 minutes on the platform.

The usage statistics of the Threads app on Android and iOS show that users now spend an average of four minutes on the app, compared to the previous 19 minutes, as reported by WSJ. By July 10, Threads had reached 100 million registrations, as announced by Zuckerberg on the platform.

Adam Mosseri, the head of Instagram, commented on the situation, stating that their current focus is not on engagement, which has been impressive, but on overcoming the typical peaks and troughs experienced with new products. Their aim is to introduce new features, improve performance, and enhance ranking.

On July 5, shortly after Threads was introduced by Meta, Twitter lawyer Alex Spiro sent a letter threatening to sue the tech giant over alleged infringement of “intellectual property rights.” The letter claims that Meta recruited several former Twitter employees to develop Threads as a “copycat” app, using confidential information from Twitter.

Media coverage of the new platform’s launch was notably negative for Musk and Twitter, while Zuckerberg and Threads received positive coverage.

Meta referred the Daily Caller News Foundation to Adam Mosseri’s post on Saturday and Zuckerberg’s post on Threads on Tuesday, where Zuckerberg expressed optimism about the Threads community and highlighted the significant early growth of the platform, with tens of millions of people returning daily.

As of the time of this report, Instagram had not provided a response to the Daily Caller News Foundation’s request for comment.

About the author

Brendan Taylor

Brendan Taylor was a TV news producer for 5 and a half years. He is an experienced writer. Brendan covers Breaking News at Insider Paper.

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