How to use Instagram Stories for your businesses advantage?


You always look for new ways to market your products and services as a business owner. If you still need to start using Instagram Stories, you’re missing out! Instagram Stories offers a variety of features that can help you reach new customers and grow your business. In this post, we’ll walk you through how to use Instagram Stories to your advantage. Keep reading to learn more!

What are Instagram Stories, and how do they work? 

Instagram Stories are a feature of the photo-sharing app that allows users to share images and videos that disappear after 24 hours. Unlike posts to the main feed, which can be viewed by anyone who follows you, Stories can only be seen by your followers. To create a Story, tap the “+” icon at the top of the screen and select the “Camera” option. From there, you can take a photo or record a video, add filters or text, and share it with your followers. As mentioned above, Stories only last for 24 hours before they disappear, but you can choose to save them to your device if you want to keep them longer. You can also add them to your Highlights, a collection of Stories that appear on your profile and can be viewed indefinitely. Finally, you can share your Story with specific people by sending it as a Direct Message. Instagram Stories are a fun and easy way to share your day-to-day life with your friends and followers. You can also buy instagram story views

How can you use Instagram Stories to promote your business or bra

The best way to boost your business or brand on Instagram, consider using Stories. For those who are unfamiliar, Stories are short posts that disappear after 24 hours. They can be a great way to promote your business or brand because they’re quick and easy to consume and offer a more personal look at your company than traditional posts. Plus, you can use various features in Stories to make them more engaging, such as filters, stickers, and text. Here are some tips for using Instagram Stories to promote your business or brand:

  • Share behind-the-scenes content: People love getting a peek behind the curtain, so give them a look at what goes into running your business or creating your products.
  • Offer discounts and coupons: Use Instagram Stories to offer your followers exclusive discounts and coupons. This will help encourage them to buy from you or visit your store.
  • Host a giveaway: Everyone loves free stuff! one of the great ways to get people interested in your business or brand is by hosting a giveaway. Just be sure to include clear instructions on how to enter.
  • Share user-generated content: Feature photos and videos that your customers or fans have created. This is a great way to show off your happy customers and build social proof.
  • Announce new products or services: Use Instagram Stories to inform people about your new products or services. You can also use this space to tease upcoming releases or sales events.

What types of content work best for Instagram Stories? 

There’s no one-size-fits-all answer to this question – it depends on your brand, goals, and audience. However, certain types of content tend to perform well on Instagram Stories. For example, behind-the-scenes content gives your followers a sneak peek at what goes into running your business. This could include photos or videos of your team in action or a tour of your office or workspace. Storytelling is also a great way to connect with your audience personally. You can use Stories to share powerful or emotional moments from your brand’s history or to tell the Story of how your business got started. And, of course, product stories are always popular on Instagram.

Whether you’re showcasing a new product launch or giving your followers a sneak peek behind-the-scenes look at how your products are made, product stories are one of the best ways to get people excited about what you’re selling. Also, trying to figure out what works for you is to experiment and see what gets the response of your audience. So go ahead and start experimenting with different types of content – you might be surprised at what resonates with your followers.

How often should you post to your Instagram Story feed? 


If you’re using Instagram Stories for business purposes, you’ll want to post regularly to keep your followers engaged. But how often should you be posting?

Well, that depends on a few factors. For example, if you have many followers, you’ll need to post more frequently to reach all of them (especially if you’re not using any other forms of marketing). If you have a smaller number of followers, you can get away with posting less often.

It’s a good idea to post to your Instagram Stories at least once daily. This will ensure that your followers see your content and remember you. Of course, if you have fresh and exciting content to share, feel free to post more often! Ensure you’re not oversharing – otherwise, your followers will tune out.

Tips for creating successful Instagram Stories 

If you’re like me, you’ve been on Instagram for years and have built a nice following. But you may have noticed that the number of likes and comments on your posts has been declining while the number of views on your Stories has been steadily increasing. This is because more and more people are using Stories to connect with friends and followers in a more casual, personal way. Here are 5 tips for creating successful Instagram Stories:

  • Keep it personal: People want to see the real you, not just perfectly curated photos. So don’t be afraid to show your face and share your thoughts and feelings in your stories.
  • Be authentic: This goes hand-in-hand with being personal. People can tell when you’re being fake, and they’ll lose interest quickly. So just be yourself!
  • Add value: Ensure your stories are interesting and informative or offer value to your followers (e.g., behind-the-scenes looks, exclusive discounts, etc.).
  • Be consistent: Try to post new stories regularly so people know when to expect them. And make sure the quality of your stories is consistently good, so people keep coming back for more.
  • Have fun: This should be the most important thing on your list. It will show that people will quickly lose interest if you’re not enjoying creating stories. So, find what works for you and have fun with it!


It would help if you had a good idea of how to start using Instagram Stories for your business. Remember, the key is to be creative and think outside the box. There are endless possibilities when using stories, so don’t be afraid to experiment. If you need some inspiration, look at what other businesses in your industry are doing!


About the author

Saman Iqbal

Saman is a law student. She enjoys writing about tech, politics and the world in general. She's an avid reader and writes fictional prose in her free time.

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