- Stewart apologized after appearing in a homeless person Halloween costume, calling it "insensitive and not funny."
- She deleted the Instagram photo showing ripped jeans, a torn sweater, dirtied face, and a clipboard reading "I Am Hungry Help Me!!"
- Social media users swiftly slammed her as out of touch, prompting widespread criticism.
- Stewart said her earlier claim that the costume raised homelessness awareness did not go far enough, and she expressed remorse.
- The 85-year-old lifestyle entrepreneur built a career on cookbooks, magazines, TV shows and retail housewares.
American lifestyle guru Martha Stewart apologized late Sunday for an “insensitive and not funny” Halloween costume after she appeared to dress up as a homeless person.
“It’s hard to admit when you’ve really screwed up,” the billionaire, 85, wrote on Instagram after she deleted a photo of herself in ripped jeans, a torn sweater and a dirtied face.
Stewart also held a clipboard that read “I Am Hungry Help Me!!” Social media users quickly slammed her as out of touch.
“I know many people are suffering economically. Wearing a costume like I did was insensitive and not funny. I am very sorry,” Stewart said in a statement.
She also acknowledged that an earlier explanation to US media, claiming she had intended to raise awareness of homelessness through her costume, “didn’t go far enough.”
Stewart built her success in the homemaking and lifestyle industries.
Through her cookbooks, magazines, television shows and retail housewares, Stewart became the personification of gracious living and America’s most high-profile lifestyle expert.
