Twitter announced a partnership with Shopify on Wednesday and plans to launch a sales channel app for US merchants in Shopify’s app store soon.
All US Shopify merchants will be able to quickly and easily use Twitter to drive customers to purchase.
“With our Twitter Shopping ecosystem, we’re investing in features that empower businesses to put their products in front of their customers and drive them to where they can make a purchase,” the company said in a statement.
In 2021, there will be 6.5 billion tweets mentioning businesses around the world.
The company has created a Twitter sales channel app, which is available in the Shopify App Store and via the Shopify admin.
Merchants can connect their Twitter account to their Shopify admin and join Twitter’s Shopping Manager with just a few clicks.
“In addition to having access to the Shopping Manager, merchants can also access the other free tools we are building for professionals,” said the company.
According to the company, the sales channel app syncs with Shopify merchants’ product catalogues on a regular basis, eliminating the need for them to manually update product information on Twitter.
Merchants can use the Shop Spotlight or Twitter Shops to highlight their products front and centre on their Twitter profile to increase brand awareness, drive product discovery, and reach customers for free.
“Starting today, we are also expanding beyond the beta testing phase for Shop Spotlight and Twitter Shops and making both features available to all merchants in the US,” Twitter informed.
Shopify is already a popular commerce platform for merchants looking to launch, grow, and manage their online store. We’re excited to collaborate with an industry leader as we look to scale our shopping products and bring them to more merchants.
“Our partnership with Twitter, and the launch of the Twitter sales channel, will let merchants seamlessly bring commerce to the conversations they’re already having on the platform,” said Amir Kabbara, Director of Product, Shopify.
