According to the latest report from Bloomberg, Apple is launching an “Apple One” subscription bundle that will let users subscribe to multiple digital services offered by Apple at a cheaper monthly price.
The ‘Apple One’ bundle initiative is reportedly lead by Peter Stern, a top lieutenant to Apple’s services chief Eddy Cue.
The “Apple One” bundle is said to launch around October, at the same time when the Cupertino-based company is releasing the next iPhone aka iPhone 12. During the latest earnings call, Apple publicly announced that the new iPhone 12 series would launch a few weeks later than the usual September timeframe.
According to the report, Apple’s iPhone and iPad will offer different packages to customers based on their usage of services and apps. This bundle feature is said to release later this year as part of the upcoming iOS 14 software update.
In June 2020, there were reports of code being discovered in the iOS 13.5.5 beta which refers to a “bundle offer” and “bundle subscription”. Bloomberg also reported that Apple was targeting the subscription bundle launch somewhere around 2020.
The subscription bundles will help Apple to gain more users for its digital content services, like Apple News+, Apple TV+, Apple Music, etc. In past, Apple was reportedly in talks with various music labels to incorporate Music in upcoming bundles.
Apple right now offers these subscriptions, but none of the services can be bought as a bundle or package:
- Extra iCloud storage (from 79p/99c per month)
- Apple Music (£9.99/$9.99 per month)
- Apple TV+ (£4.99/$4.99 per month)
- Apple Arcade (£4.99/$4.99 per month)
- Apple News + (£9.99/$9.99 per month)
The plan for Apple bundle will surely entice the customers as most people don’t pay for every Apple subscription service. A bundle, therefore, could attract users to opt for all services at one place, this will also make customers to try Apple services that they weren’t already using.