According to the report, the Chinese Cyberspace Administration announced on Tuesday that celebrities in the country will not be allowed to’show off wealth’ or ‘extravagant pleasure’ on social media.
The rules also prohibit celebrities from publishing false or private information, inciting fan groups against one another, or spreading rumours.
Furthermore, according to Business Insider, celebrities’ and fans’ social media accounts will be required to follow ‘public order and good customs, adhere to correct public opinion orientation and value orientation, promote socialist core values, and maintain a healthy style and taste.’
The new rules are the latest in China’s crackdown on celebrity culture, as the country tightens its grip on the entertainment industry.
At a Communist Party-hosted entertainment industry symposium in September, China’s celebrities were warned to “oppose the decadent ideas of money worship, hedonism, and extreme individualism.”
The slogan for the meeting in Beijing was ‘Love the party, love the country, advocate morality and art.’
According to the report, it was attended by senior party officials and showbiz executives who were told they had to adhere to social ethics, personal morality, and family values.
Celebrity culture and the pursuit of wealth are viewed as a dangerous Western import that threatens Communism by encouraging individualism rather than collectivism.
According to state media, attendees at the conference were told to ‘consciously abandon vulgar and kitsch inferior tastes, and consciously oppose the decadent ideas of money worship, hedonism, and extreme individualism.’