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Apple may skip iPhone 13 name because of superstition

iPhone 13 pro renders

Apple might not name its next smartphone model as “iPhone 13” due to the superstitions attached to the number. Analysts predict that Apple will skip the name “iPhone 13” because the number “13” is considered mysterious in many western cultures. They think Apple may call it an iPhone 12s or jump to iPhone 14.

Apple is planning to roll out several new iPhones this year, including not only a larger SE but also the new-generation 2021 lineup.

Reports indicate that Apple will go for “iPhone 12s” instead of iPhone 13. Since “s” with a smartphone usually refers to an upgrade to the original digital version. Thus, Apple’s next flagship will just be an upgrade of the iPhone 12, that is, iPhone 12s. Years ago, the iPhone 4 was followed by the 4s, the iPhone 5 by the 5s, and the iPhone 6 by the 6s. Even the iPhone X had the XS.

Superstition might keep an ‘iPhone 13’ from happening due to the belief that the number relates to bad luck and misfortune. If rumors are true, then Apple might instead settle for some other model number or totally skip the name.

Apple has not given a statement whether there is truth to talks about the company not calling its next smartphone as iPhone 13. However, reliable Apple leaker, Jon Prosser, revealed in an episode of his Front Page Tech YouTube show, that the Cupertino tech giant might not name its next model as iPhone 13. “Apple has another reason to call the upcoming device iPhone 12S: superstition.” John Prosser said in the podcast.

Since the iPhone X in 2017, Apple has never used “S” as a mobile phone suffix.  According to rumors, iPhone 12S upgrade points will include a 120Hz LTPO display, new camera CMOS, smaller front notch (or no notch), etc.

Furthermore, ’13” is not a non-existent number in Apple’s product series since it has the Bionic A13 processor and even the 13-inch MacBook.

About the author

Jike Eric

Jike Eric has completed his degree program in Chemical Engineering. Jike covers Business and Tech news on Insider Paper.

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